What is search engine optimization(Seo full guild) | Seo tutorial

 

The word search engine is one which every website owner and blogger can recon with. 

Search engine optimization is simply what everyone knows about and recon with and so in this article we are going to give a simple definition of it.

Search engine optimization is the total quality and quantity of referring link to a webpage which then tend to make the webpage rank high in search engines.

Note that the word search engine doesn’t refer to paid links or ads paid page that tend to make a webpage rank high.

Seo only refer to organic traffic gotten from the organisation of webpage to enable it rank high.

Search engine optimizations also refer to the designs, write up and layouts of web page.

Ok let’s take this to a layman language.

So assuming you are a beginner blogger(newbie) and you are asked what search engine optimization is, you will have just one answer.

Your answer will simply be the act of ranking first page in google.

Wow! Seriously, I know that’s what you are thinking about. Anyway you are actually correct.

Search engine optimization in a general language is everything you do to your blogpost or web page in other to make it rank #1 on search engine.

This include much more than you can imagine because I know what you are thinking.

Should I guess? Well here is what you are thinking; write a post of 500 words and add backlink then submit it to search console.

See, I got what you are thinking. Well you got 50% over 100%.

The above are just part and I guess the main part but I will give a list of what is required below this content.

Before we head to that, it is very important that I let you know about an important aspect of seo which I see confusing bloggers.

BLACK HAT, WHITE HAT AND GRAY HAT SEO

You might probably not notice, yet all blog post on the internet fall between this two categories.

If you were a fan of one of the greatest cartoon of all time (Tom and jerry) then you can simply understand this.

I guess not everyone understand. So let me do the privilege of explaining.

If you were a fan, you will notice that at every point in the cartoon you will support just one. 

On this section, you might support tom and the next you will love Jerry.

You cant stay at one point without taking sides of either tom or Jerry.

Going back to seo, you can never create a content without it falling in between white or black seo.

Let’s explain further then;

WHAT IS BLACK HAT SEO?

Remember how I consider my former blog a failure? It is due to me creating all content with the aim of ranking high in search engines.

I was certainly into black HAT SEO because everything I created and did was all in the aim of ranking high. It is not weather you read it or not.

I was totally focus on search engine only. That became my weak point. I guess you have already know what black hat seo is then? Well let’s just throw a little light.

Black seo is simply you creating content for the main purpose ranking high in google.

Since you already know what black hat seo is, then white hat wouldn’t be a problem.

WHAT IS WHITE HAT SEO?

Using the cartoon tom and jerry as your reference, remember one must always be the good guy and the other the bad guy.

Therefore, white hat seo is the creation of blog post or web page with the aim of building an online presence.

In other word, it is creating content with human in view. Content like this where I can relate and take you around.

For example we going to movie and cartoon in other for you to totally understand the point.

Then there is also the third guy called GRAY HAT.

For the purpose of this content, I will love to include it.

Although gray hat seo (from my point of view) isnt relevant, yet it is important I talk about it.

Reason I consider it not relevant is because there are only two competitors in our above cartoon(funny). 

Well, as the good book put it, you are either hot nor cold. So you are either black or white hat.

WHAT IS GRAY HAT SEO?

Gray hat seo is simply a combination of both white hat and black hat seo.

It is the definition of a perfect blog post that can rank top and its has a high readability for humans.

I hope you get it? At this point, I will have to tell you to take a break and digest all the once you have read above.

It took me time and hours to write this content and so you should take a break and breath before continuing.

Ok let’s get back into the content.

Seo is divided into two categories. As neilpatel put it, it is divided into two part.

If you have no idea on how to rank your article high, you should see this secret post!.

These are the on page and off page seo. They aren’t like the white and black hat that are opposite.

They both have a similar goal and that is to make your web page rank higher. 

ON PAGE AND OFF PAGE SEO

They are both what you do to your web page in other to enable it show or rank higher in search engines.

ON PAGE SEO contain majorly three aspect that help rank your post. They include

CONENT,KEYWORD RESEARCH and PAGE SPEED.

CONTENT : this has to do with the quality and quantity of your web page.

If you notice, quality comes before quantity. As mention above, you should allow your page quality to be first in your agenda before the quantity.

It’s better to have a direct post conveying the straight answer to a question than to have a big hunky bunny post that will lead to high bounce rate.

KEYWORD RESEARCH: this have to do with your surfing, gathering and finding relevant keyword that can assist your post to show up better in search engines.

More keywords arises every day and so keyword research is very important to boost your article. 

There are some free keyword research like ubersuggest and google trends that you can use.

If you have no idea about it, you should see our articles on keyword research.

PAGE SPEED: page speed is an on page seo strategy to build your webpage. It is how quick your webpage respond to request.

Remember the last time you tried visiting your friends website and it didnt load fast? 

What did you do? The answer is that you simply left it and check google. How about when the wifi is taking more time to respond?

It’s like you should throw you phone away. Well that’s the same when your webpage doesnt load very fast.

It drives people and search engine away. if you are using blogger then you should see this blogger search button secret tools.

OFF PAGE : this is more in numbers compare to on page. It starts with your page authority, domain age, bounce rate, link, social media relevance and the number of shares a web page have.

AUTHORITY: this have to the with the measure of other webpage linking to yours.

When you have more page linking to you, it is consider as an authority page and then it is also rank higher.

DOMAIN AGE : this is the test of trust. Is your website or blog coming to stay or it’s coming to scam others?.

How old is your domain give search engines the trust ability for your website pages.

That is why google hardly rank new blogs, it will take months before google rank new website pages because of trust issue.

BOUNCE RATE : this talks about how often people stay with or visit your article.

When a user spend more time than necessary on your post, your bounce rate is reduced.

When they click on your page and leave easily, then Google consider it as not too friendly. That’s were linking comes in.

LINK : link help you keep people around your website for a long time.

It is divided into internal and external linking. Internal linking help you gain more trust and less bounce rate.

SOCIAL MEDIA RELEVANCE & NUMBER OF SHARES;

This talks about how many share your post have, how often your post is shared and how relevant is your post to social media users.

With everything explained, let’s see the top questions peoples asked about seo.

WHAT IS SEO AND HOW DOES IT WORK?

Search engine optimization is the total quality and quantity of referring link to a webpage which then tend to make the webpage rank high in search engines.

HOW DO YOU DO SEO?

Seo is done by making use of the on page and off page tactic. You do seo by trying to build link organically to your page.

These consist of all the factors list above in this article.

WHY IS SEO IMPORTANT?

Seo is very important and interesting because it is what enabled you bring your webpage to limelight.

It is interesting because of the processes that it entails.

WHAT IS SEO IN SIMPLE WORD?

Search engine optimization in a simple language is everything you do to your blogpost or web page in other to make it rank #1 on search engine.

WHAT IS THE GOAL OF SEO?

Seo is main to build your webpage higher and give it more authority, visibility and ranking among the millions of pages available on the internet.

IS SEO DEAD AND WILL SEO EXIST IN THE NEXT YEARS?

Yea it will. As long as there is competition, webpages and search engine, seo will stay around.

IS SEO WORTH THE MONEY?

Sure it does, if you are busy,  you could pay someone or an agency to help you rank your web pages higher.

CAN I LEARN SEO ON MY OWN?

Seo is not a bogus world of impossible things, it’s just methods. You can totally learn everything about seo on your own.

DOES SEO REQUIRE CODING?

No seo doesnt really require coding to do it. It is just a method that needs consistency and practice.

IS SEO CONSULTANT A GOOD CAREER?

Yea seo consultant is a very good career and it is rising more.

You can be an seo consultant or even start your own seo agency of you can handle it.

CONCLUSION 

I hope this article serve your need? It really took alot of time and energy writing. 

They might be a little spelling errors, but we do correct them once we notice it.

Thank you for taking out the time to read through. I hope you share it to your friends on social media.

QUESTION FOR YOU ; what do you understand by seo and why is SEO very important?